About Us
WHAT IS A NAKED GYM?
If you've clicked on this, you're keen to know who's behind The Naked Gym and how it started. The Naked Gym is Simon and Paul (and a lot of our friends).
The idea for The Naked Gym was born out of Paul's struggle to get fit.
Paul says:
"Last year I was about to turn 40 and realised I needed to get fit. Not to look like Arnie, but so I could get healthier and be around see my daughter grow up. The problem was I found getting fit wasn't as easy as it used to be. I sit behind a computer all day and work long hours. I've got into bad eating and drinking habits. I'm very unfit and overweight and I've got a bad back. And none of those issues were going to go away quickly. I realised that I needed a system that worked around my life. And as I started to think more about what support I needed, the idea of The Naked Gym was born."
As the concept for The Naked Gym formed we realised that people liked exercising in lots of different ways. One way was to have some exercise equipment at home for when it's dark, cold, wet or when (as was the case when our daughter came along) you just can't leave the house. The problem we found when we talked to people was that they found it hard to know what gear to buy, and that a lot of people didn't really use their gear once they got it home. As we thought about how we could help with those problems, we realised we needed to bring out an affordable range of home gym gear as part of The Naked Gym. So The Naked Gym could truly say it can help everyone reach their fitness goals.
And that's when we met Simon. Simon has been in the fitness industry for ages, and had built up a good relationship with Rebel Sport.
Simon says:
"The Naked Gym is unlike anything else I've seen around the world. Which is pretty exciting. Paul and his team have brought marketing thinking into a business that often worries more about the factory than the customer. Most of us in manufacture and supply have a fear of marketing people as they always seem to cost a lot with questionable ethics and results. Paul is different because he does his research and takes note of the findings and what people say to him. He then presents the ideas in an easy to understand format. Paul is very big on making sure what ever sales promises are made can be delivered, this is very reassuring when you are on the delivery end of the promises. I think we'll make a real difference for Naked Gym members."
Our association with Rebel is a really important one for you. Whilst you'll be able to buy The Naked Gym products on this site, it's great to know you can pop along to your local Rebel Sport, see the gear in the flesh and try it out. Go Rebel Sport.
We want The Naked Gym to work for lots of kiwis. We think there's never been a time where real help on fitness and health, for real people, living real lives, has been more needed. We all know everyone is getting too fat. Heart disease, linked to obesity, is New Zealand's biggest killer.
Heart Foundation spokesperson Elissa Downey says cardiovascular disease (heart, stroke and blood vessel disease) remains New Zealand's biggest killer.
"Cardiovascular disease causes 40% of all deaths annually in our country - making it more prevalent than all forms of cancer," says Miss Downey. "What's worse is that the nature of who is affected by it is changing. New research shows that young adults in their 20s and 30s are increasingly being admitted to hospital for heart attacks, and that this age group is dying at a faster rate than people of the same age in previous generations. Much of this is due to unhealthy lifestyles - poor eating habits, lack of physical activity and being a smoker. But the good news is that many risk factors for cardiovascular disease are preventable, if people make healthy lifestyle choices."
Source: The National Heart Foundation
We know we're not the answer to this health crisis. But we think we can be part of the solution. We stand behind The Naked Gym and want to make it work for you. So here's our personal commitment.
We want to hear from you. If you have any ideas about how to improve The Naked Gym, you can email us directly:
PS: Please don't write our email addresses on any bathroom walls.
We hope you enjoy your gym.
